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Five Common Mistakes Homeowners Make When Selling Their Home FSBO

Selling a home “For Sale By Owner” (FSBO) can be an attractive option for many homeowners who want to avoid paying the average 3-7% commission to a real estate agent. However a successful FSBO sale requires meticulous planning, preparation, and execution. In this article, we will discuss Five Common Mistakes Homeowners Make When Selling Their Home FSBO and provide tips on how to avoid them.

Mistake #1: Not Pricing the Home Correctly

One of the most crucial aspects of selling a home is setting the right price. Pricing a home too high can deter potential buyers, while pricing it too low can result in a lower profit for the seller.

Suggestions to avoid this mistake:

  • Research Comparable Sales: Look at recent sales of similar homes in your area to get an idea of the current market trends.
  • Get a Professional Appraisal: Hiring a professional appraiser can provide an objective assessment of your home’s value.
  • Use Online Tools: Utilize online tools and calculators to help determine a competitive price.
  • Consider a Flat Fee MLS Listing Service: Ohio Broker Direct provides access to valuable market data and professional insights to help set the right price.

Mistake #2: Neglecting Home Staging and Repairs

Another common mistake is neglecting the presentation of the home. A poorly presented or neglected home can turn off potential buyers and reduce the chance of a sale.

Suggestions to avoid this mistake:

  • Declutter and Deep Clean: Ensure the home is spotless and free of clutter to create a welcoming environment.
  • Make Necessary Repairs: Fix any minor damages and consider updating outdated fixtures.
  • Stage the Home: Arrange furniture and decor to highlight the home’s best features. Hiring a professional stager can be beneficial.
  • Photography: Ohio Broker Direct offers suggestions to help sellers take high-quality photos to showcase the home online.

Mistake #3: Inadequate Marketing and Exposure

Selling a home FSBO requires effective marketing and exposure to attract potential buyers. Inadequate marketing can limit the pool of potential buyers and prolong the sale process.

Suggestions to avoid this mistake:

  • Utilize Social Media: Leverage platforms like Facebook, Instagram, Linked in and X to reach a wider audience.
  • Create a Dedicated Website: Build a website for your home with all the relevant details and photos.
  • Host Open Houses and Virtual Tours: Schedule open houses and offer virtual tours for convenience.
  • Use a Flat Fee MLS Listing Service: Ohio Broker Direct can list your home on multiple platforms, increasing its visibility.

Mistake #4: Poor Communication with Buyers

Poor communication with buyers can lead to misunderstandings, lost opportunities, and even legal issues.

Suggestions to avoid this mistake:

Mistake #5: Not Seeking Professional Help When Needed

Finally, some aspects of selling a home may require professional help, such as legal and financial matters.

Suggestions to avoid this mistake:

  • Consult a Real Estate Attorney: Ensure compliance with local laws and regulations.
  • Hire an Accountant: Get financial advice to maximize your profit and handle any tax implications.
  • Use a Flat Fee MLS Listing Service: Ohio Broker Direct provides resources and guidance throughout the sale process.

In conclusion, successfully selling your home FSBO requires meticulous planning, strategic pricing, proper staging, and effective marketing. Five Common Mistakes Homeowners Make When Selling Their Home FSBO include incorrect pricing, neglecting staging and repairs, inadequate marketing, poor communication, and avoiding professional help. Ohio Broker Direct can provide the necessary support and exposure to reach potential buyers, complementing your efforts to ensure a successful sale. Reach out to us here at Ohio Broker Direct today—we’d love to hear from you!

Ohio Broker Direct & its Brokers or Associates assumes no responsibility or liability for any errors or omissions in this blog, we advise all participants in buying or selling real estate to enlist the services of a Real Estate Attorney.

About the Author

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Joan Elflein, Principal Broker and founder of Ohio Broker Direct, has been a trailblazer in the real estate industry since 1983. She established Ohio Broker Direct, a flat-fee brokerage firm, to champion ethical practices and client empowerment. Joan's innovative services have saved Ohio sellers millions in commissions and earned her firm an A+ Better Business Bureau rating. With over a billion dollars in transactions, you can ensure Joan's decades of experience will provide top-tier professional service and personal care in every interaction. 

Tana Lantry, Senior Broker at Ohio Broker Direct, brings over a decade of expertise in business, commercial, and residential real estate. As the 2017 President of the Columbus Independent Brokers Association, Tana drove change and expanded membership growth. She excels in guiding clients through home buying/selling, commercial sales, and 1031 exchanges. With extensive experience in Self-Directed IRAs, Tana provides comprehensive guidance for real estate investments. Together, Joan and Tana offer unparalleled expertise and dedication, ensuring the highest standards of professionalism and care at Ohio Broker Direct.

Have Questions?

If you have any questions regarding the for sale by owner process, or how we can help you save money while selling your home, please don’t hesitate to contact us today. We will happily answer any questions you may have, and look forward to working with you in selling your home.

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