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something worth reading…

In the interest of full disclosure, we are not professional bloggers. I have been in the real estate industry for decades and I have worked with Big Box style Brokerage Firms as well as Smaller Independent Brokerage Firms. Tana Lantry and I genuinely believe there is more than enough business in this industry to support all types of business models and the focus should be on what is in the best interest of the client or customer. A Broker or Agent must advocate on behalf of their client or customer and, when necessary, one should recommend a client seek a full service Brokerage or Virtual Flat Fee Brokerage Service based upon what would best service their needs at that time. It is imperative that Brokers and Agents behave ethically and professionally.  We can both honestly acknowledge we have lost track of how many times we have heard Agents and Brokers make the statement ‘I have seen it all’. Folks -this is real estate and you may be assured the moment you think you’ve seen it all—you haven’t seen anything yet. It is our intention to post blogs individually and collectively to address actions, events, litigation, stories, and unusual situations that may be of interest to you.  We invite your interaction, you are welcome to share.

To our shared success,

Joan Elflein and Tana Lantry, Brokers

Ohio Broker Direct & its Brokers or Associates assumes no responsibility or liability for any errors or omissions in this blog, we advise all participants in buying or selling real estate to enlist the services of a Real Estate Attorney.

Picture of Joan Elflein

Joan Elflein

Joan Elflein is the Principal Broker and founder of Ohio Broker Direct. Joan has been a dynamic presence in the real estate industry since 1983, overseeing transactions totaling over a billion dollars. In the early 2000s, she founded Ohio Broker Direct, a flat fee brokerage firm that champions ethical practices and client empowerment. With a philosophy centered around providing personalized, cost-effective services, Joan and her team have saved Ohio sellers millions in commissions by offering innovative For Sale By Owner services alongside tailored Flat Fee MLS listings. Her firm's commitment to transparency and support has earned an A+ rating from the Better Business Bureau and made a significant impact on Ohio real estate through both booming and challenging market conditions. With four decades of real estate experience, Joan continues to offer professional service and personal care, ensuring that every interaction with Ohio Broker Direct meets the highest standards of excellence and integrity.

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