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MLS listings

What is the MLS and What Are the Advantages of MLS Listings?

Multiple Listing Services (MLSs) are private databases that are created, maintained and paid for by Real Estate Professionals to help their clients buy and sell property. Only members of the national and local board(s) of Realtors may market a property or utilize the services offered by the MLS.

Generally, within 15 minutes of activation the listing will roll from the MLS to external sites including Realtor.com, Zillow, Redfin, ReMax, and numerous other external Brokerage and home sale websites. Time is money, and by listing in the MLS you will maximize both your time and marketing power in seeking an expeditious sale at the highest price possible. There are many other additional advantages to consider.

Reliable Information Is Updated Regularly

One of the clear advantages of an MLS listing is the constant updating of the listings in real time. Other sites often fail to update their information for months and sometimes years. Listings in the MLS are required to have their status updated to contingent, pending or sold within 48 hours, and most agents update their listings much more quickly. This provides accurate comparable sales for the Seller and saves the Buyer valuable time in their search for a home. Additionally, listing information, pictures, and descriptions are regulated to ensure accuracy and compliance. This check and balance system ensures you can depend on the information listed. It’s one of the most reliable formats for property listings.

Increase of Property Exposure

EXPOSURE EXPOSURE EXPOSURE! Listing in the MLS is the best marketing strategy available to home Sellers in today’s marketplace. As soon as the listing is activated in the MLS, the system will automatically generate emails to every Agent and their Buyers who have been set up in the MLS to receive leads that match your property. An MLS listing is accessible to every Realtor who is a member, which means that the property listed is visible to thousands of Realtors who may in turn share that information with their clients daily. Property listed in MLS is viewed by the largest audience possible. Property exposure helps sell homes quicker and helps home buyers find the perfect home for their needs.

It Comes With Many Perks

Realtors that are members of the MLS service enjoy other perks, including access to various other technologies that can help to track properties, sales, and more. The MLS service also manages data that can help Realtors provide the seller with proper guidance to determine their price point. For example, according to Ohio Realtors, home sales in 2022 averaged about $240,088. Gathering information and tracking information is necessary to determine the best marketing strategy, so you can feel peace of mind throughout the whole process.

This Multiple Listing Service (MLS) has helped millions of people navigate the sale and purchase of real estate. MLS listings are beneficial to buyers, sellers, and real estate professionals. Learn more about it and how it’s shaped how real estate is bought and sold by giving us a call today!

Ohio Broker Direct & its Brokers or Associates assumes no responsibility or liability for any errors or omissions in this blog, we advise all participants in buying or selling real estate to enlist the services of a Real Estate Attorney.

Picture of Joan Elflein

Joan Elflein

Joan Elflein is the Principal Broker and founder of Ohio Broker Direct. Joan has been a dynamic presence in the real estate industry since 1983, overseeing transactions totaling over a billion dollars. In the early 2000s, she founded Ohio Broker Direct, a flat fee brokerage firm that champions ethical practices and client empowerment. With a philosophy centered around providing personalized, cost-effective services, Joan and her team have saved Ohio sellers millions in commissions by offering innovative For Sale By Owner services alongside tailored Flat Fee MLS listings. Her firm's commitment to transparency and support has earned an A+ rating from the Better Business Bureau and made a significant impact on Ohio real estate through both booming and challenging market conditions. With four decades of real estate experience, Joan continues to offer professional service and personal care, ensuring that every interaction with Ohio Broker Direct meets the highest standards of excellence and integrity.

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