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What to Look for in a Brokerage When You Want to Sell Your Home as a FSBO

Are you trying to sell your house for sale by owner (FSBO)? That could be a wise decision. Listing your home FSBO is a great way to control the sales process and save money on agent fees. There are thousands of homes for sale by owner in Ohio, but just because you’re not using a traditional agent doesn’t mean you have to go it completely alone. A brokerage can be a valuable partner when you’re selling your home as a FSBO.

A real estate brokerage is a company that represents buyers and sellers in real estate transactions. They typically have a team of real estate agents who are experts in the local market and can help you with all aspects of the sale, from pricing your home and marketing it to buyers to negotiating offers and closing the deal. According to The Close, there are over 107,000 brokerages in the U.S. alone, so there’s no shortage to choose from. Here are three things to look for when choosing a real estate brokerage who specializes in working with a FSBO seller.

1. Experience with FSBO Sales

A brokerage that has experience working with FSBO sellers will have a good understanding of the unique challenges that come with selling a home on your own. They’ve been through the process before so they know what challenges may arise. They’ll also be able to provide you with the support and guidance you need to navigate the process successfully and get the right price for your home.

2. Strong Local Market Knowledge

A brokerage that has a deep understanding of the local real estate market will be able to price your home competitively and market it effectively to buyers. They will have an understanding of the comparable properties in the area and advise you on how to price your home at the right level. They will also be able to provide valuable insights into the types of buyers who are most likely to be interested in your home, and what criteria they may be looking for.

3. Comprehensive Services

When you’re selling your home FSBO, you may need a range of services to support your sales such as home staging, professional photography, and marketing materials. Navigating these items can be challenging on your own. A brokerage that can provide these services in-house, or through their affiliates, is a valuable partner as they can help you present your home in the best possible light to potential buyers.

Ready to get the best value for your FSBO home? Contact us today at Ohio Broker Direct. We have helped sell thousands of homes that were being sold as a for sale by owner in Ohio. Reach out to us today so we can help you save money during the sales process!

Ohio Broker Direct & its Brokers or Associates assumes no responsibility or liability for any errors or omissions in this blog, we advise all participants in buying or selling real estate to enlist the services of a Real Estate Attorney.

Picture of Joan Elflein

Joan Elflein

Joan Elflein is the Principal Broker and founder of Ohio Broker Direct. Joan has been a dynamic presence in the real estate industry since 1983, overseeing transactions totaling over a billion dollars. In the early 2000s, she founded Ohio Broker Direct, a flat fee brokerage firm that champions ethical practices and client empowerment. With a philosophy centered around providing personalized, cost-effective services, Joan and her team have saved Ohio sellers millions in commissions by offering innovative For Sale By Owner services alongside tailored Flat Fee MLS listings. Her firm's commitment to transparency and support has earned an A+ rating from the Better Business Bureau and made a significant impact on Ohio real estate through both booming and challenging market conditions. With four decades of real estate experience, Joan continues to offer professional service and personal care, ensuring that every interaction with Ohio Broker Direct meets the highest standards of excellence and integrity.

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